Our digital marketing agency can help businesses of all sizes and industries to improve their online visibility through SEO (Search Engine Optimisation). We don't just provide recommendations, we partner with your company to understand your business so we can create a tailored strategy for success now, and in the future.
The pillars of SEO we prioritise for you
Content
A content strategy that is fueled by data is a key factor in the success of your website. At RidRank we do all the data heavy lifting for you to understand your industry and find out how your consumers are searching. We take this data, categorise it and create a content roadmap that can either be executed by you or by one of our top copywriters.
Technical
The technical fitness of your website is like the foundations of a house, if it's not in place you're setting yourself up for failure. We don't just rely on standard tools like ScreamingFrog to create our technical audits, we manually look at the code to understand where the opportunities are. This sets us apart from our competitors as we have the expertise to understand code.
Link building
Building links from other websites to yours is still extremely important and can be a deciding factor in if you hit that number 1 spot in Google. Depending on your website we have various approaches for link generation from Digital PR, content marketing and even experiential. We create bespoke strategies that aren't focussed on hitting a link quota but making a difference to your website traffic.,
SEO solutions we offer
We offer a wide range of SEO services that can be picked in isolation for a specific project or can be part of an always-on strategy delivering incremental results for your business. We are suited to any business that is just starting out on their digital marketing journey to an established business looking for a change in approach.
SEO Strategy
Keyword research
Competitor insights
Technical SEO
Content strategy
Digital PR
Link building
Local SEO
An extension of your team
We don’t believe that we are an agency separate from your business and want to be involved with you to go on this journey together. This is why we view ourselves as an extension of your team.
- Full immersion
- Kicking off we will get to know your brand, your business goals and current marketing approaches, so we fully understand your brand.
- We then start deep-diving into your website to understand where the opportunities are across all areas of SEO including technical fitness, content and link building
- Upon a full analysis of your website and where you sit against your competitors, we will then create a roadmap and forecast that provides you with insight into the impact of what we deliver.
- Always-on optimisations
- As part of our ways of working we will set up a meeting cadence that works for both of us , ensuring we keep you in the loop with not just reporting but key changes in the Google ecosystem.
- As part of our roadmap we will deliver against the agreed deliverables, walk you through them and support after if any additional questions or clarity is needed.
- We are keen to be efficient as we know your time is extremely important. That's why every meeting will come with an agenda beforehand but also any documents will be sent before.
- Joint Team, Joint Goals
- Our promise to you is that we work towards your business KPIs, and as such we will implement a PRF (Performance Related Fee) in our contracts so if we don't hit the mark, you get a discount.
- Every client will have quarterly and annual meetings to go through how we can improve how we work together, to report back on the success of the project and what we can do to push on further.
- Transparency and honesty is key for us and we will commit to that throughout our entire relationship.
Start your SEO journey with us
1. Brand Immersion
At the heart of our SEO services is a deep brand immersion process. We take the time to thoroughly understand your brand’s values, mission, and unique voice. By aligning our strategies with your brand identity, we ensure that every SEO effort not only boosts your visibility but also resonates authentically with your target audience. This foundational understanding is crucial for creating tailored strategies that drive meaningful and sustainable growth.
2. Full scale audit
Our comprehensive full-scale audit meticulously examines every aspect of your website to identify SEO strengths, weaknesses, and untapped opportunities. We analyse technical elements, on-page content, backlink profiles, and user experience to uncover issues that may be hindering your search engine performance. This thorough evaluation provides a clear picture of your current standing and highlights areas for improvement, setting the stage for effective optimisation.
3. Strategy and roadmap
Building on the insights from our full-scale audit, we develop a customised SEO strategy and roadmap tailored to your specific goals and market landscape. This strategic plan outlines actionable steps, prioritised initiatives, and measurable milestones to enhance your online presence and drive targeted traffic. By following this roadmap, you gain a clear path forward, ensuring that every SEO effort is aligned with your business objectives and poised for long-term success.
4. Implement and go live
Whether you choose to implement the strategy with our full support or prefer to use your in-house team, we provide clear, actionable guidance to ensure success. From technical fixes to content optimisation, we help bring the plan to life. Once implemented, we carefully monitor the "go live" phase, ensuring a seamless transition and that your updates positively impact your SEO performance.
5. Report Success
We believe in transparency and measurable results. Our detailed reporting highlights the impact of our SEO efforts on both your business metrics—like lead generation, conversions, and revenue—and key SEO performance indicators such as rankings, organic traffic, and domain authority. Regular reporting allows you to track progress, evaluate ROI, and refine strategies for continued growth.
Popular questions
Search engine optimisation can be a minefield and we are sure you will have a lot of questions before getting started. Below you will find some of the more typical questions we get asked, but if anything is missing please do contact us.
How long does SEO take?
The time it takes to see rankings start varies depending on many factors such as the industry you are in, competitiveness and the starting point of your website. We will always be transparent and never over promise. It’s important to understand that SEO is an always-on, long term investment and won’t show instant results like PPC. We want to futureproof your business so that will receive incremental traffic not just in the short term but long term too.
How do you measure SEO success?
As part of our onboarding process we will define together the key performance indicators that matter to your business. Some agencies will focus purely on traffic and keyword rankings but at RidRank we go beyond this as we want to improve your business metrics such as revenue, leads and orders.
What is your approach to keywords and content?
A well defined content strategy and roadmap is extremely important but there are a few steps to get to the finished product.
- Keyword research using data from your 1st party tools like Google Search Console as well as 3rd party tools that we have a subscription too.
- Bucket the keywords into themes and identify where the opportunities are on your website. This doesn’t just mean new content, it can mean improving existing content too.
- Create a content roadmap and either support you by writing it or work with your team to ensure it’s optimised correctly.
What is your meeting cadence and how do you report back to us?
Typically we will send out a weekly report documenting the changes for the week both in terms of SEO metrics as well as your business KPIs. There will be more in-depth sessions throughout the year where we quarterly will review all work carried out, the impact and any outstanding actions. Also we are open to instant messaging through Microsoft Teams if that’s a preferred method.
How much do your SEO services cost?
RidRank work on a retainer basis with your statement of work tailored to the services you want and require. Our statement of work documents are built and approved by you before we commence work together. Everything will be agreed from deliverables to hourly rates.
What's your approach to link building?
Link building strategies will be proposed to you and signed off before any work commences. Not all businesses thrive off digital PR and so we look at other content marketing methods to provide the best return on investment for you. We take the approach of value over volume, and with Google constantly looking at the quality of your links we know this is a tried and tested approach.
