RidRank | SEO, PPC & Digital Marketing Agency in Essex

Our digital marketing agency can help businesses of all sizes and industries to improve their online visibility through SEO (Search Engine Optimisation). We don't just provide recommendations, we partner with your company to understand your business so we can create a tailored strategy for success now, and in the future.
SEO Services

The pillars of SEO we prioritise for you

Content

A content strategy that is fueled by data is a key factor in the success of your website. At RidRank we do all the data heavy lifting for you to understand your industry and find out how your consumers are searching. We take this data, categorise it and create a content roadmap that can either be executed by you or by one of our top copywriters.

Technical

The technical fitness of your website is like the foundations of a house, if it's not in place you're setting yourself up for failure. We don't just rely on standard tools like ScreamingFrog to create our technical audits, we manually look at the code to understand where the opportunities are. This sets us apart from our competitors as we have the expertise to understand code.

Link building

Building links from other websites to yours is still extremely important and can be a deciding factor in if you hit that number 1 spot in Google. Depending on your website we have various approaches for link generation from Digital PR, content marketing and even experiential. We create bespoke strategies that aren't focussed on hitting a link quota but making a difference to your website traffic.,

SEO solutions we offer

We offer a wide range of SEO services that can be picked in isolation for a specific project or can be part of an always-on strategy delivering incremental results for your business. We are suited to any business that is just starting out on their digital marketing journey to an established business looking for a change in approach.

SEO Strategy
Keyword research
Competitor insights
Technical SEO
Content strategy
Digital PR
Link building
Local SEO

An extension of your team

We don’t believe that we are an agency separate from your business and want to be involved with you to go on this journey together. This is why we view ourselves as an extension of your team.


Start your SEO journey with us

1. Brand Immersion

At the heart of our SEO services is a deep brand immersion process. We take the time to thoroughly understand your brand’s values, mission, and unique voice. By aligning our strategies with your brand identity, we ensure that every SEO effort not only boosts your visibility but also resonates authentically with your target audience. This foundational understanding is crucial for creating tailored strategies that drive meaningful and sustainable growth.

2. Full scale audit

Our comprehensive full-scale audit meticulously examines every aspect of your website to identify SEO strengths, weaknesses, and untapped opportunities. We analyse technical elements, on-page content, backlink profiles, and user experience to uncover issues that may be hindering your search engine performance. This thorough evaluation provides a clear picture of your current standing and highlights areas for improvement, setting the stage for effective optimisation.

3. Strategy and roadmap

Building on the insights from our full-scale audit, we develop a customised SEO strategy and roadmap tailored to your specific goals and market landscape. This strategic plan outlines actionable steps, prioritised initiatives, and measurable milestones to enhance your online presence and drive targeted traffic. By following this roadmap, you gain a clear path forward, ensuring that every SEO effort is aligned with your business objectives and poised for long-term success.

4. Implement and go live

Whether you choose to implement the strategy with our full support or prefer to use your in-house team, we provide clear, actionable guidance to ensure success. From technical fixes to content optimisation, we help bring the plan to life. Once implemented, we carefully monitor the "go live" phase, ensuring a seamless transition and that your updates positively impact your SEO performance.

5. Report Success

We believe in transparency and measurable results. Our detailed reporting highlights the impact of our SEO efforts on both your business metrics—like lead generation, conversions, and revenue—and key SEO performance indicators such as rankings, organic traffic, and domain authority. Regular reporting allows you to track progress, evaluate ROI, and refine strategies for continued growth.

Popular questions

Search engine optimisation can be a minefield and we are sure you will have a lot of questions before getting started. Below you will find some of the more typical questions we get asked, but if anything is missing please do contact us.

How long does SEO take?

The time it takes to see rankings start varies depending on many factors such as the industry you are in, competitiveness and the starting point of your website. We will always be transparent and never over promise. It’s important to understand that SEO is an always-on, long term investment and won’t show instant results like PPC. We want to futureproof your business so that will receive incremental traffic not just in the short term but long term too.

As part of our onboarding process we will define together the key performance indicators that matter to your business. Some agencies will focus purely on traffic and keyword rankings but at RidRank we go beyond this as we want to improve your business metrics such as revenue, leads and orders.

A well defined content strategy and roadmap is extremely important but there are a few steps to get to the finished product.

  1.  Keyword research using data from your 1st party tools like Google Search Console as well as 3rd party tools that we have a subscription too.
  2. Bucket the keywords into themes and identify where the opportunities are on your website. This doesn’t just mean new content, it can mean improving existing content too.
  3. Create a content roadmap and either support you by writing it or work with your team to ensure it’s optimised correctly.
It’s not over at this point. We then monitor the success of the content and ladder this back to the KPIs.

Typically we will send out a weekly report documenting the changes for the week both in terms of SEO metrics as well as your business KPIs. There will be more in-depth sessions throughout the year where we quarterly will review all work carried out, the impact and any outstanding actions. Also we are open to instant messaging through Microsoft Teams if that’s a preferred method.

RidRank work on a retainer basis with your statement of work tailored to the services you want and require. Our statement of work documents are built and approved by you before we commence work together. Everything will be agreed from deliverables to hourly rates.

Link building strategies will be proposed to you and signed off before any work commences. Not all businesses thrive off digital PR and so we look at other content marketing methods to provide the best return on investment for you. We take the approach of value over volume, and with Google constantly looking at the quality of your links we know this is a tried and tested approach.

Do you need any help?

support@example.com

+ (406) 555-0120